Optimize PPC Campaigns with Geo Targeting Strategy

Geo-targeting is a very essential tool for successful PPC marketing, which not only helps target the locations that are essential for a particular business but, also helps improve user experience for the particular geographically targeted audience. A proper geo-targeted plan leads to improved ROI and increased traffic. It also provides the users with the best language…

Grammatical Mistakes to Avoid in Writing Web Content

“Content is king” and “Having good quality content is highly important for SEO” – These are common statements you may have heard before. This is why we focus a lot on writing great content by including the most relevant topics, using interesting language, employing fancy words, etc. But, do we focus the same on grammar…

Know The Differences Between Adwords And Adsense

The terms AdWords and AdSense are often confused with one another. Although they are both used in similar fashion but, there is a significant difference between the two. If you want to benefit from online marketing on Google, you need to understand this difference. You must also hire the best digital marketing company in India to help you in…

What Are The Most Common Mistakes Done By Content Marketing?

Content is one of the most effective methods to market your brand. Content is the only way you can convince your audience to perform the action you expect them to. But how effective is your content marketing? Have you ever analyzed this? Content marketing is not as easy as it seems. It is a very…

How To Achieve Sustainable Competitive Advantage In Digital Marketing?

When you have something that your competitors don’t have yet, you have the competitive advantage. But, what is meant by ‘sustainable competitive advantage’? We all know how every industry is facing great competition. Every business is looking for visibility, greater sales and better profits. Everybody wants to earn double or triple their investment almost instantly….

Top 5 Things to Know About Why Instagram Advertising

Instagram advertising is a bit different than the placements offered on platforms like Facebook. Here’s what you need to know about Instagram ads: Instagram Offers Multiple Ad Formats On Instagram, you can advertise via video, image, or carousel. If you select the video option, you’ll have 30 seconds to deliver your ad. Image ads allow image-dense…