When you have something that your competitors don’t have yet, you have the competitive advantage. But, what is meant by ‘sustainable competitive advantage’?
We all know how every industry is facing great competition. Every business is looking for visibility, greater sales and better profits. Everybody wants to earn double or triple their investment almost instantly. And for this, almost everybody is chasing the same track as others. When everybody is on the same road to achieving success, there are obviously lesser opportunities, which makes it difficult to achieve success. So, how about opting for another road that does not bring in profits as soon? You would say someone who does that would be crazy! But, come to think of it. If you can wait for some extra months for your profits to arrive, you know that a very small percentage of businessmen would be treading that path. This means more opportunities and lesser struggle. This will be a path difficult for majority of your competitors to take, while you continue to build on the lead that you have built. This is ‘sustainable competitive advantage’.
This blog will speak about the benefits of sustainable competitive advantages in digital marketing, and how you can build them.
Create great content
You need to have a great content marketing strategy that makes you stand apart from your competitors. Create unbelievably great content that is useful and informative. For example, if you are an eCommerce store and are putting up product descriptions, make sure not to copy-paste it from elsewhere. Create the content yourself and also try to add information about the product that no one else is speaking about. Another way is to assemble a great number of quality user reviews.
Provide a great user experience
Building a great experience for users is of prime importance. Make your site easier to use and faster to load. Use Accelerated Mobile Pages to have an unbelievably fast website. Also, make it a wonderful mobile experience for those who use your site on their handsets.
Get onto a new social media platform
Social media platforms are ruling the Web today. Almost every business is present on some or the other kind of social media platform, and if you aren’t there yet, you are going to have a tough time establishing a dominant presence. So, instead of trying to rule on popular and common platforms like Facebook, consider getting onto new and upcoming platforms that others aren’t active on yet. It may sound difficult to try to opt for a platform that people aren’t much active on. But, as the platform will start getting popular, you will be seeing the results.
Be a leading authority
If you can provide quotes to media and influencers to include in their content, there is nothing better than that! This will lead you to gain many mentions and links in your industry, thus resulting in amazing visibility! Getting enough of links will build a killer link profile, making it a big advantage in your digital marketing strategy.
None of the above mentioned activities will turn out overnight. They require patience, time, efforts and investment to bring out benefits. The best option is getting in touch with a leading digital marketing company in India to have your job done right and in the most effective manner.