How To Check And Confirm Click Fraud On Your Ads?

PPC or Pay-per-click is an internet advertising model, where advertisers pay for their ads to the publishers only when their ads are clicked. This is a way to get more traffic on to the site. Advertisers bid on keywords or keyword phrases, or decide on a fixed price per click. Most marketers are using this…

How To Achieve Sustainable Competitive Advantage In Digital Marketing?

When you have something that your competitors don’t have yet, you have the competitive advantage. But, what is meant by ‘sustainable competitive advantage’? We all know how every industry is facing great competition. Every business is looking for visibility, greater sales and better profits. Everybody wants to earn double or triple their investment almost instantly….

Have To Know How A Compelling Call-To-Action?

Do not underestimate a call-to-action (CTA) button or link. Any mistake or carelessness in setting up a CTA can result in lost sales and conversions. Today, many business professionals are taking up the task of handling their own website design, which is why lots of tiny little things are either overlooked or missed out, which…

How To Create Mega Menu For Better Effect In SEO?

Mega menus are large navigation panels that drop down from a global navigation bar. If designed properly, they can create a great navigational experience for users. Navigational strategies are one of the important elements for SEO, specially for e-commerce sites. Work out on the structure of the site for better SEO performance. What is the…

Tips To Create An Perfect Ecommerce Website

Are you planning to start up an eCommerce business? Have you set up your website? Before putting up your site on the web, there are many checks to be done to make sure that the customers who visit your site have a great shopping experience. Check out what all you need to take care of….

Top 5 Things to Know About Why Instagram Advertising

Instagram advertising is a bit different than the placements offered on platforms like Facebook. Here’s what you need to know about Instagram ads: Instagram Offers Multiple Ad Formats On Instagram, you can advertise via video, image, or carousel. If you select the video option, you’ll have 30 seconds to deliver your ad. Image ads allow image-dense…