Mega menus are large navigation panels that drop down from a global navigation bar. If designed properly, they can create a great navigational experience for users. Navigational strategies are one of the important elements for SEO, specially for e-commerce sites. Work out on the structure of the site for better SEO performance.
What is the best way to implement mega menus?
Google has been accessing millions of URLs. So, it quickly understands the templates used in the construction of any site. It knows whether a link is in the footer or side-wide main navigation or in a particular category navigation or elsewhere. When Google confronts multiple links on a single page, it looks forward to use the anchor text of the first link it confronts.
It is better not to leave the perception to Google. You must try to include the navigation in the HTML after the main body content, which will increase page speed perception for users and let value flow to the links provided by the editors, which brings up the anchor text that clearly signifies the linked page’s meaning to Google.
How to create a mega menu for better SEO?
In order to create a great mega menu, you must be able to differentiate between different categories or sub-headings and communicate well with the users. They must be able to understand the preferable choices of what the users might want and should be able to guide them well. Users tend to scan things vertically better than horizontally. So, try creating more column wise points rather than row-wise. For the home page and other top-level popular pages, the mega menu used should be defined and clear, and the anchor text should be able to communicate the link location clearly.
It is generally advisable to link out to a maximum of four to five products in one category. But, you must be able to define how deep and vast your mega menu should be depending on your business. The profoundness of a mega menu depends on two factors – the strength of the domain and the wide range of inventory. Check for the different categories you deal in and how many sub-categories does every individual category have. Now, you need to consider how many of these sub-divisions you need to include in your mega menu. But, before doing this, you need to analyze how much SEO value is needed? If you have lots of naturally built links to your website, with no paid links, then you already have a good depth available. Now, based on this information, decide on how thick or thin you want your mega menu to be.
Keep altering the pages that are linked to the home page or top-level pages as per the changing SEO priorities. For example, if you have some festival based or seasonal products to highlight, you can include segments like “deal of the day” or “limelight of the season”.
Don’t link your mega menus to a page that simply and plainly has everything on a single page. This will completely crush the impact of your website’s structure. Instead, link your mega menus to the first page of a multi-page website, which brings better internal linking.
Utilize the above mentioned guidelines and prepare a great SEO strategy to rank better in search engines.